The advertisement is positioned to view the concept of growing up through the targeted audience. The advertisement is targeted at parents who are quite well off and who have a daughter. The ad pin points the idea that teens are vulnerable, lazy and are party goers. The use of "you" and "your" is targeted at the daughters parents. The ad is trying to make the parents over protective, by "throwing" the ideas in the parents face that growing up is dangerous, through the use of drugs and alcohol. The parents are then advised to guide their teens life by,